GFS Design System — Branson's Roadhouse

01 Brand Identity Positioning, colors, parent relationship

Brand Name	Branson's Roadhouse™
Parent Company	Global Food Solutions, Inc.
Brand Type	Specialty brand — American comfort food, BBQ, and hearty proteins
Positioning	Branson's Roadhouse delivers bold, American-style comfort foods to foodservice operators. Built for high-volume kitchens that need BBQ, burgers, and hearty entrees with consistent quality and flavor.
Tagline	"Bold Flavors, Built for Volume."
Markets	Sports Venues, Concessions, Casual Dining, QSR, Catering, Campus Dining

Brand Colors

Charcoal

Stone

Red

Amber

White

■ Branson's Roadhouse uses a bold, dark palette anchored by charcoal and red.

02 Logo Gallery 7 logo assets — multiple variants and colorways

bransons_roadhouse_logo.png — Light Background

bransons_roadhouse_logo_white.png — Dark Background

bransons_roadhouse_logo_clean.png — Clean Variant

bransons_roadhouse_logo_clean.png — Clean on Dark

Bransons Logo no truck.jpg — No Truck Variant

BransonsfaxlogoGrays.jpg — Grayscale / Fax

ChatGPT Image Feb 26, 2026, 08_18_20 AM.png — Concept A

ChatGPT Image Feb 26, 2026, 08_20_29 AM.png — Concept B

■ 7 logo variants on file including white knockout, clean, grayscale, no-truck, and two concept explorations.

03 Brand Letterhead & Templates Formal letter, email, and sell sheet templates branded for Branson's Roadhouse

Formal Letter Template

Branson's Roadhouse™

A Global Food Solutions Brand

            131 Heartland Blvd
Edgewood, NY 11717
(877) 728-5550
globalfoodsolutions.co
          

May 19, 2026

[Recipient Name]
[Title]
[Company Name]
[Address Line 1]
[City, State ZIP]

RE: [Subject Line]

Dear [Recipient Name],

Thank you for your interest in Branson's Roadhouse. Our brand delivers bold, American-style comfort foods built for high-volume foodservice operations. From BBQ proteins and seasoned burgers to hearty entrees, we bring the roadhouse experience to institutional kitchens.

Branson's Roadhouse products are developed for operators who need bold flavors with zero compromise on consistency. Every item is portion-controlled, fully cooked where applicable, and designed to reduce prep time while maximizing plate appeal.

We invite you to experience the Branson's Roadhouse difference. Please reach out to arrange a product sampling or to request detailed specifications and pricing for your operation.

Sincerely,

Michael Levine
CEO
Global Food Solutions, Inc.

Brand Email Template

Branson's Roadhouse™

          From: bransons@GlobalFoodSolutions.co

          Subject: Branson's Roadhouse — Bold Flavors for High-Volume Kitchens

Hello [First Name],

Thank you for your interest in Branson's Roadhouse products. Our lineup of American comfort foods is built for operators who need bold flavors at volume without sacrificing consistency.

Attached you will find our product catalog, preparation guides, and current pricing. We would be happy to arrange a tasting at your facility.

Best regards,
Michael Levine
CEO | Global Food Solutions, Inc.
131 Heartland Blvd, Edgewood, NY 11717
(877) 728-5550 | globalfoodsolutions.co

        Branson's Roadhouse is a brand of Global Food Solutions, Inc. | 131 Heartland Blvd, Edgewood, NY 11717

        This email may contain confidential information. If you are not the intended recipient, please delete and notify the sender.

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Product Sell Sheet Header

Branson's Roadhouse™

A Global Food Solutions Brand

          globalfoodsolutions.co
(877) 728-5550
        

[Product Name]

Item Code: [BR-XXXX] | Pack Size: [XX/XX oz] | Case Weight: [XX lbs]

Prep Method

[Grill/Oven/Steam]

Storage

[Frozen/Refrigerated]

Servings/Case

[XX] servings

■ All templates use Branson's Roadhouse branding with charcoal/red (#1F1F1F / #DC2626). Copy and customize for outbound communications.

04 Product Photo Gallery 4 product images — BR series

BR25153BR25153_spec.jpg

BR3000br3000.png

BR80911BR80911_spec.jpg

BR80912BR80912_spec.jpg

■ 4 product photos on file. BR-prefix = Branson's Roadhouse. _spec suffix = spec sheet photography.

05 Brand Usage Rules Logo placement, sizing, clear space, do/don't

Where This Brand Appears

Product packaging — all BR-coded items
Marketing materials — BBQ and comfort food sell sheets
Digital — product pages, event catering campaigns
POS — concession stand signage, menu boards
Trade shows — booth graphics with grilling/BBQ theme

Minimum Logo Sizes

Print: 1.5 inches wide minimum
Digital: 120px wide minimum
Packaging: as specified per SKU template

Clear Space

Maintain clear space equal to the height of the "B" in "Branson's" on all sides
Use the clean variant when space is tight

Do

Use the white logo on dark backgrounds
Use the clean variant for small applications
Pair with BBQ and grilling photography
Use charcoal/red palette for marketing materials
Include "A Global Food Solutions Brand" on formal materials

Don't

Use the fax/grayscale version for marketing — it is for fax only
Place the dark logo on dark backgrounds
Pair with Italian, Asian, or non-American cuisine imagery
Stretch, rotate, or alter the logo proportions
Use concept logos (ChatGPT images) in production materials

■ Use bransons_roadhouse_logo.png (standard) or bransons_roadhouse_logo_white.png (dark bg) for all production work.

06 Product Lineup 4 products cataloged under Branson's Roadhouse

Photo	Item Code	Product Name
	BR25153	BR 25000 Series Product
	BR3000	BR 3000 Series Product
	BR80911	BR 80000 Series Product
	BR80912	BR 80000 Series Product

■ Product names are placeholders — update from NetSuite item master as descriptions are finalized.