GFS Design System — Brand Vault & Architecture

02 Brand Hierarchy Map Corporate parent to consumer shelf

The GFS brand hierarchy flows from the corporate parent through sales brands to distribution and partner brands. Priority indicators show which brand leads in each context.

■ GFS is the corporate parent. Strat, Melt Mates, and Power Up are customer-facing sales brands. Vendor and private label brands are distributed under GFS infrastructure.

03 GFS Corporate Vault Logo, colors, typography, usage rules

GFS

Global Food Solutions, Inc.

Corporate Parent

Logo Files

GFS

Primary / Dark on Light

GFS

Reversed / Light on Dark

GFS

Monochrome

GFS

Clear Space (1x height)

Color Palette

#092F64

#1A5799

#468BE6

#93BFEF

#E9F5FF

#F4F9FF

Typography

Display

Inter, 700-900 weight

Body

Inter, 400-600 weight

Data / Labels

IBM Plex Mono, 400-700 weight

Never Use

Sohne Breit, Neue Haas Grotesk, or any paid font

Usage Rules

Tagline

Food supply systems built for scale.

HQ

131 Heartland Blvd, Edgewood, NY 11717

Facility 2

2500 Freeland Road, Hermitage, PA 16148

Phone

(877) 728-5550

CEO

Michael Levine

Domain

globalfoodsolutions.co

■ GFS corporate identity is used on all internal documents, investor materials, regulatory filings, and as the parent endorsement on sub-brand packaging.

04 Strat Brand Vault Multi-category sales brand

STRAT

Multi-Category Sales Brand

Primary Sales Brand

Brand Color Palette

Cobalt

Tufts

Alice

White

Brand Details

Positioning

GFS's broadest sales brand — covers cheese, dairy, proteins, and pantry categories for retail and foodservice

Segments

Retail grocery, foodservice, institutional, convenience

Products

Sliced cheese, shredded cheese, block cheese, process cheese, butter, dry goods

Tagline

Placeholder — TBD

Assets

Logo Files

/brands/strat/logos/ (SVG, PNG, EPS)

Packaging

/brands/strat/packaging/ (AI, PDF print-ready)

POS Templates

/brands/strat/templates/ (shelf talkers, headers)

Marketing Deck

/brands/strat/decks/ (Keynote, PDF)

Photography

/brands/strat/photos/ (product shots, lifestyle)

05 Melt Mates Brand Vault Cheese-focused sales brand

MELT MATES

Cheese-Focused Brand

Sales Brand

Brand Color Palette

Teal

Aqua

Mint

White

Brand Details

Positioning

Dedicated cheese brand for foodservice and retail — everything melts, shreds, and slices

Segments

Foodservice operators, pizza/sandwich chains, retail deli, convenience

Products

Shredded mozzarella, shredded cheddar, process slices, cheese sauces, cheese blocks

Tagline

Placeholder — TBD

Assets

Logo Files

/brands/melt-mates/logos/ (SVG, PNG, EPS)

Packaging

/brands/melt-mates/packaging/ (AI, PDF print-ready)

POS Templates

/brands/melt-mates/templates/ (cooler clings, display cards)

Marketing Deck

/brands/melt-mates/decks/ (Keynote, PDF)

Photography

/brands/melt-mates/photos/ (product shots, in-use)

06 Power Up Brand Vault Protein-forward sales brand

POWER UP

Protein-Forward Brand

Sales Brand

Brand Color Palette

Amber

Gold

Cream

White

Brand Details

Positioning

Protein-forward brand targeting active lifestyles, institutional dining, and foodservice operators needing high-protein options

Segments

Institutional (schools, hospitals), fitness-oriented retail, foodservice, convenience

Products

Chicken products, beef items, turkey, protein snacks, ready-to-eat protein packs

Tagline

Placeholder — TBD

Assets

Logo Files

/brands/power-up/logos/ (SVG, PNG, EPS)

Packaging

/brands/power-up/packaging/ (AI, PDF print-ready)

POS Templates

/brands/power-up/templates/ (end caps, cooler tags)

Marketing Deck

/brands/power-up/decks/ (Keynote, PDF)

Photography

/brands/power-up/photos/ (product shots, lifestyle)

07 Brand Usage Matrix Which brand goes where

This matrix defines which brand identity is used in each context. "P" indicates primary brand for that context, check marks indicate permitted use.

Context	GFS Corporate	Strat	Melt Mates	Power Up
Customer-Facing Packaging	-	P	P	P
Internal Documents	P	-	-	-
Investor Materials	P	-	-	-
Trade Shows / Events	+	P	+	+
Digital / Website	P	+	+	+
Social Media	+	P	+	+
POS / Retail Marketing	-	P	P	P
Print Advertising	+	P	+	+
Vendor Communications	P	-	-	-
Regulatory / Compliance	P	-	-	-
Fleet / Vehicle Wraps	P	+	+	+
Email Signatures	P	+	-	-

      P = Primary brand for this context
      + = Permitted / secondary use
      - = Not used in this context
    

■ When in doubt, use GFS Corporate. Sales brands appear only in customer-facing and marketing contexts.

08 Packaging Artwork Management Version control, approval workflow, naming

Approval Workflow

01

Brief

Product specs, nutrition panel, allergens, brand assignment, pack size confirmed

02

Design

Artwork created per brand guidelines, dieline matched to pack format

03

Review

QA checks: nutrition, allergens, barcodes, regulatory, brand compliance

04

Proof

Pre-print proof from printer, color match verification, final sign-off

05

Release

Approved file archived, old version marked superseded, printer receives final

Version Control

Format

[Brand]-[Product]-[PackSize]-v[Major].[Minor]

Example

STRAT-SlicedAmerican-120ct-v2.1.ai

Major Change

New design, layout change, brand update = increment major (v1 to v2)

Minor Change

Nutrition update, copy fix, barcode change = increment minor (v2.0 to v2.1)

Superseded

Old versions moved to /archive/ with date suffix

File Naming Convention

          Pattern:

          [BRAND]-[Product]-[PackSize]-v[X].[Y].[ext]

          Examples:

          STRAT-SlicedAmerican-120ct-v2.1.ai

          MELTMATES-ShreddedMozz-5lb-v1.0.pdf

          POWERUP-ChickenStrips-2lb-v3.2.ai

          GFS-Letterhead-Standard-v1.0.pdf

■ No artwork goes to print without completing all 5 workflow steps. Version control is mandatory for every packaging file.

09 Storage Structure R2 / shared drive folder layout

All brand assets are stored in a consistent folder structure across R2 cloud storage and shared network drives. This structure applies to every brand.

/brands/ gfs/ logos/ GFS-Logo-Primary.svg GFS-Logo-Reversed.svg GFS-Logo-Mono.svg GFS-Logo-Primary.png packaging/ GFS-Letterhead-Standard-v1.0.pdf photos/ facility-edgewood-exterior.jpg facility-hermitage-exterior.jpg templates/ GFS-Presentation-Template.key GFS-OneSheet-Template.indd strat/ logos/ packaging/ photos/ templates/ archive/ melt-mates/ logos/ packaging/ photos/ templates/ archive/ power-up/ logos/ packaging/ photos/ templates/ archive/

Storage Rules

Logos

SVG (primary), PNG (web), EPS (print). Always include reversed and mono variants.

Packaging

Native AI/INDD files + PDF print-ready exports. Fonts outlined in print PDFs.

Photos

High-res originals (300dpi+) and web-optimized versions. Named descriptively.

Templates

Editable source files (Keynote, InDesign) + PDF locked versions.

Archive

Superseded files moved here with date: [filename]-superseded-2026-05-19.[ext]

■ Every brand follows the same /logos/, /packaging/, /photos/, /templates/, /archive/ structure. No exceptions.

10 Brand Activation Marketing one-pagers, POS library, presentations

Ready-to-use brand activation materials organized by brand. Each brand has a marketing one-pager, POS library, and segment-specific presentation deck.

GFS Corporate One-Pager

Company overview, capabilities, facilities, key contacts. Used for new customer introductions and vendor meetings.

Corporate

Strat Marketing One-Pager

Product portfolio overview, pack sizes, channel fit, pricing model summary. For retail and foodservice buyer meetings.

Sales Brand

Melt Mates Marketing One-Pager

Cheese portfolio, melt performance data, foodservice applications, packaging options. For cheese buyers and operators.

Sales Brand

Power Up Marketing One-Pager

Protein product lineup, nutritional highlights, institutional applications, distribution regions. For protein and institutional buyers.

Sales Brand

POS Library

Shelf talkers, cooler clings, end cap headers, display cards — organized by brand. Print-ready PDF and editable source files.

All Brands

Segment Presentations

Retail grocery, foodservice, institutional, convenience — tailored decks per channel with brand-specific slides and category data.

All Brands

■ All activation materials are maintained in the shared drive under /brands/[name]/templates/ and updated quarterly.

11 Brand Map Living document — all divisions and brands

The brand map shows how all GFS divisions, brands, and functions connect. This is a living document — updated as the brand portfolio evolves.

Brand Map Notes

GFS is the center of all brand activity — every sub-brand flows from and reports to corporate
Sales brands (Strat, Melt Mates, Power Up) are customer-facing; GFS corporate is internal-facing
All four operational functions (Operations, Sales, Quality, Technology) serve all brands equally
Vendors interact with GFS corporate; customers interact with sales brands
This map is updated quarterly or when brand portfolio changes

■ This is a living document. Last updated May 2026. Updates require approval from CEO.