← Hub — Trade Show & Events Materials
v10.0
Trade Show System
Brand System v10.0 — Events
Trade
Show &
Events
Comprehensive event materials for every GFS trade show appearance.
Booth designs, signage templates, product display cards, digital presentations, leave-behind materials, pre-show marketing, post-show follow-up, and branded giveaways — everything your team needs from planning to ROI reporting.
Booth Design Signage Product Cards Presentations Follow-Up Giveaways
Document ID GFS-2026-EVENTS
Region National
Status Active
Version 9.0
Date 05 / 19 / 2026
Sections 12
Classification Events & Trade Shows
Owner Global Food Solutions, Inc.
02 Event Calendar 6 Events / 2026 Season
2026 Trade Show Schedule

NRA Show

NRA
Date May 17–20, 2026
Location McCormick Place, Chicago, IL
Booth #4412 — 10x20 Island
Budget $28,500
GFS Team Michael Levine, Sarah Kim, James Torres
Show Size 65,000+ attendees
Objectives
  • Lead generation (target: 120 leads)
  • Product sampling: cheese sauce, cheddar
  • Distributor meetings
  • Competitive intel

IFIC Annual Conference

IFIC
Date June 8–10, 2026
Location Washington, D.C.
Booth #218 — 10x10 Inline
Budget $12,000
GFS Team Michael Levine, Dana Park
Show Size 2,500+ attendees
Objectives
  • Industry thought leadership
  • Regulatory networking
  • Clean label positioning
  • Press outreach

IDDBA Show

IDDBA
Date June 22–24, 2026
Location Anaheim Convention Center, Anaheim, CA
Booth #3105 — 10x20 Island
Budget $32,000
GFS Team Michael Levine, Sarah Kim, Tim Reed, Anna Lopez
Show Size 10,000+ attendees
Objectives
  • Dairy buyer acquisition
  • New product launch: cream cheese line
  • Retailer deli dept. outreach
  • Sampling: mozzarella, cream cheese

School Nutrition Association Annual

SNA
Date July 12–14, 2026
Location San Antonio Convention Center, San Antonio, TX
Booth #1520 — 10x10 Inline
Budget $15,000
GFS Team Sarah Kim, James Torres
Show Size 5,000+ attendees
Objectives
  • USDA commodity program awareness
  • K-12 foodservice leads
  • Sampling: pancakes, granola
  • Brown Box program promotion

PLMA Annual Trade Show

PLMA
Date November 15–17, 2026
Location Donald E. Stephens Convention Center, Rosemont, IL
Booth #F-2240 — 20x20 Corner
Budget $45,000
GFS Team Michael Levine, Sarah Kim, James Torres, Tim Reed, Dana Park
Show Size 15,000+ attendees
Objectives
  • Private label contract acquisition
  • Co-manufacturing demos
  • Retail chain buyer meetings
  • Full product line display

NY Produce Show

NYPS
Date December 1–3, 2026
Location Javits Center, New York, NY
Booth #710 — 10x10 Inline
Budget $14,500
GFS Team Michael Levine, Anna Lopez
Show Size 3,500+ attendees
Objectives
  • Local NY/NJ buyer outreach
  • Edgewood facility tours scheduling
  • Fresh dairy positioning
  • Regional distributor partnerships
█ All dates and booth numbers are placeholders. Confirm with event coordinators before printing materials. Budget includes booth rental, shipping, travel, and materials.
03 Booth Design Templates 3 Sizes / 10x10, 10x20, 20x20
Booth Layouts — Plan View
BACK WALL (10') TABLE (6') BANNER BANNER PRODUCT DISPLAY CH CH F FROSTY PWR 10' x 10' INLINE BOOTH AISLE (OPEN)

10x10 Inline Booth — Small Show

Standard inline booth for smaller regional shows. Single open side facing the aisle. Simple setup with 6' table, two retractable banners, product display shelf, and Frosty mascot standee.

100
Sq Ft
2
Staff
20A
Electrical
1
Monitor
~$8K
Setup Cost
2 hr
Setup Time
BACK WALL (20') DISPLAY WALL Product Lineup DISPLAY WALL Cold Chain Story DEMO Sampling Counter MEETING SPACE 42" MONITOR F FROSTY PWR PWR 10' x 20' ISLAND BOOTH AISLE (OPEN)

10x20 Island Booth — Medium Show

Expanded footprint for major industry shows. Includes dedicated demo/sampling counter, meeting space for buyer conversations, dual display walls for product lineup and cold chain story, and 42" monitor for digital presentation loop.

200
Sq Ft
3–4
Staff
30A
Electrical
2
Monitors
~$18K
Setup Cost
4 hr
Setup Time
BACK WALL (20') SIDE WALL (20') LED VIDEO WALL 8' x 3' — DIGITAL CONTENT LOOP FULL KITCHEN Live Demo Station Oven + Cooktop + Prep OVEN COOK PRODUCT DISPLAY Full Line Showcase Refrigerated Case LOUNGE AREA High-top tables + stools Private meetings SAMPLING BAR Cold chain display + tasting F FROSTY PWR 1 PWR 2 AISLE (OPEN) AISLE (OPEN)

20x20 Corner Booth — Large Show

Premium corner booth for flagship events like PLMA. Two open sides for maximum traffic. Features full kitchen demo station, LED video wall, refrigerated product display, sampling bar, and private lounge area for buyer meetings. Frosty mascot standee at high-traffic corner.

400
Sq Ft
5–6
Staff
50A
Electrical
LED+2
AV Setup
~$35K
Setup Cost
8 hr
Setup Time
█ All booth layouts follow GFS cobalt branding. Frosty placement is always at highest-traffic corner. Electrical needs must be confirmed with show management 30 days prior.
04 Banner & Signage Templates 6 Types / Print Specs Included
Retractable Banners — 33" x 80"
GFS GLOBAL FOOD SOLUTIONS DAIRY · GROCERY · USDA PRIVATE LABEL · CO-MFG Food supply systems built for scale. globalfoodsolutions.co (877) 728-5550

Company Overview

33" x 80" retractable · 300dpi · CMYK · Cobalt base · White text
GFS Cheddar Mozz Butter Cream Ch Pancakes Granola Full Product Line Dairy, Bakery, Grocery & USDA REQUEST SAMPLES globalfoodsolutions.co · (877) 728-5550

Product Showcase

33" x 80" retractable · 300dpi · CMYK · White base · Product grid
GFS Cold Chain Excellence 35°F SET 34.8°F ACTUAL 99.7% ON-TEMP DELIVERY GPS-TRACKED FLEET HACCP COMPLIANT From our facility to your shelf — unbroken. globalfoodsolutions.co · (877) 728-5550

Cold Chain Capabilities

33" x 80" retractable · 300dpi · CMYK · Midnight base · Temp graphics
Additional Signage
GFS GLOBAL FOOD SOLUTIONS globalfoodsolutions.co · (877) 728-5550

Table Throw

Available in 6' and 8' · Cobalt polyester · White logo · Machine washable · Fire retardant
GFS GLOBAL FOOD SOLUTIONS Food supply systems built for scale.

Backdrop Wall

8' x 10' · Tension fabric · Dot-matrix pattern · Aluminum frame · Reusable
GFS BOOTH #XXXX

Hanging Sign

4' x 2' double-sided · Foam board · Rigging included · Visible from 50+ ft
VISIT GFS BOOTH #XXXX → GFS

Floor Graphic

48" x 18" · Anti-slip vinyl · Removable adhesive · Directional arrow
GFS #XXXX THIS WAY

Directional Signs

24" x 8" · Coroplast · Arrow shape · Place at 3 aisle intersections
█ All signage files are print-ready at 300dpi CMYK. Source files available in Dropbox/GFS New Team Folder/GFS x Claude AI/Trade Show Assets/.
05 Product Display Cards 8 Products / Booth Sampling Cards
Sample Display Cards — 5" x 7" Tent Cards

Barrel Cheddar

DAIRY
Premium 640-lb barrel cheddar aged to specification. Available in mild, medium, and sharp profiles.
Format: 640-lb barrel
Moisture: 35% max
Fat: 50% min (dry)
Origin: USA
110 cal/oz 7g protein 9g fat
Contains: Milk
Scan for full spec sheet & pricing
Ask About Our CME Pricing Program

Mozzarella

DAIRY
Low-moisture part-skim mozzarella. Excellent melt, stretch, and browning for pizza and foodservice.
Format: 6-lb loaf
Moisture: 52% max
Fat: 30–45% dry
Origin: USA
85 cal/oz 7g protein 6g fat
Contains: Milk
Scan for full spec sheet & pricing
Ask About Volume Discounts

AA Butter

DAIRY
USDA Grade AA sweet cream butter. Salted and unsalted options. Consistent quality for baking and foodservice.
Format: 36/1-lb case
Fat: 80% min
Grade: USDA AA
Origin: USA
100 cal/tbsp 0g protein 11g fat
Contains: Milk
Scan for full spec sheet & pricing
Ask About CME Block Pricing

Cream Cheese

DAIRY
Smooth, spreadable cream cheese for retail and foodservice. Plain and flavored varieties available.
Format: 3-lb loaf
Fat: 33% min
Moisture: 55% max
Origin: USA
100 cal/oz 2g protein 10g fat
Contains: Milk
Scan for full spec sheet & pricing
Ask About Private Label Options

Brown Box Pancakes

USDA
USDA commodity pancakes for K-12 school nutrition programs. Whole grain, IQF, easy prep. QBL submitted.
Format: 144ct/case
Serving: 2 pancakes
Grains: 2.0 WGR
Program: USDA
160 cal/srv 4g protein 3g fat
Contains: Wheat, Milk, Egg, Soy
Scan for full spec sheet & pricing
Ask About USDA Commodity Programs

Granola

GROCERY
Crunchy oat-based granola with honey and almonds. Bulk foodservice packs and retail-ready bags.
Format: 25-lb bulk
Serving: 1/3 cup
Fiber: 3g/srv
Origin: USA
140 cal/srv 3g protein 5g fat
Contains: Wheat, Tree Nuts (Almond), Soy
Scan for full spec sheet & pricing
Ask About Co-Packing Services

Cheese Sauce

DAIRY
Ready-to-use cheddar cheese sauce for foodservice. Smooth, consistent melt. #10 can and pouch formats.
Format: 6/#10 cans
Shelf Life: 12 months
Temp: Ambient
Origin: USA
80 cal/oz 3g protein 6g fat
Contains: Milk, Soy
Scan for full spec sheet & pricing
Ask About Bulk Pricing

Meal Kit Components

RETAIL
Pre-portioned cheese, butter, and dairy components for meal kit assembly. Custom specs available.
Format: Custom
MOQ: 5,000 units
Lead: 10 days
Temp: Refrigerated
Varies by kit Custom NFP
Contains: Varies — See individual specs
Scan for full spec sheet & pricing
Ask About Custom Co-Manufacturing
█ Product display cards are printed on 16pt card stock, tent-fold, placed next to sample trays. QR codes link to globalfoodsolutions.co spec sheets. Update allergen info before each show.
06 Leave-Behind Materials 6 Collateral Types
Printed Collateral for Booth Visitors
GFS Product Overview
Global Food Solutions, Inc.
Our Products
Barrel cheddar, mozzarella, butter, cream cheese, cheese sauce, pancakes, granola, and custom meal kit components.
Capabilities
Cold chain logistics, private label, co-manufacturing, USDA commodity programs.
Facilities
Edgewood, NY · Hermitage, PA
globalfoodsolutions.co · (877) 728-5550

Sell Sheet

One-page product overview with key specs, capabilities, and contact info. Front and back.

8.5" x 11" · 100lb gloss text · Full bleed · 500 qty per show
GFS
COMPANY
Photo
Our story and mission in food distribution.
PRODUCTS
Dairy, Bakery, Grocery, USDA. Full line card with volume capabilities.
8 product categories
CONTACT
131 Heartland Blvd
Edgewood, NY 11717
(877) 728-5550
globalfoodsolutions.co

Company Capability Brochure

Tri-fold overview: company story, product lines, capabilities, facilities, and contact information.

8.5" x 11" tri-fold · 100lb gloss cover · UV coating · 300 qty per show
Michael Levine CEO
(877) 728-5550
info@GlobalFoodSolutions.co
131 Heartland Blvd, Edgewood, NY

Business Card

Standard business card with 3px cobalt top accent, GFS monogram, and Frosty icon watermark on back.

3.5" x 2" · 16pt matte · Spot UV on logo · 500 per team member
Request a Sample
Name
Company
Products of Interest
SUBMIT REQUEST

Sample Request Card

Fill-in card for visitors who want product samples shipped. Collected at booth, entered into CRM same day.

5" x 7" · 80lb uncoated · Writable surface · 200 qty per show
Pricing Inquiry
Contact Info
Estimated Volume
Delivery Market
Our team will respond within 24 hours.

Price Inquiry Card

Quick-fill card for attendees seeking formal quotes. Captures volume, delivery market, and timeline.

5" x 7" · 80lb uncoated · Writable surface · 200 qty per show
GFS PRODUCT LINE CARD
Barrel Cheddar640-lb
Mozzarella LMPS6-lb
AA Butter36/1-lb
Cream Cheese3-lb
Cheese Sauce#10 can
Pancakes (USDA)144ct
Granola25-lb
Meal Kit ComponentsCustom

Line Card

Complete product listing on one page. Product name, format, category, and availability at a glance.

8.5" x 11" · 80lb gloss text · Front only · 500 qty per show
█ All leave-behind materials use GFS cobalt branding system. Reorder from preferred print vendor 3 weeks before each show. Digital PDF versions available for post-show email.
07 Digital Presentation for Booth 5 Slides / Auto-Cycling / 16:9 Monitor
Booth Monitor Loop — 8-Second Auto-Cycle
GFS
Global Food
Solutions
Food supply systems built for scale. Dairy, bakery, grocery, and USDA commodity programs.
Edgewood, NY · Hermitage, PA
F
GFS
Product Categories
Full Product Line
40+
Cheese SKUs
12+
Butter SKUs
20+
Bakery Items
15+
USDA Items
GFS
Distribution Network
Nationwide Coverage
US Coverage Map
48 contiguous states
48
STATES SERVED
99.7%
ON-TIME DELIVERY
2
FACILITIES
GFS
Customer Testimonials
Trusted Partners
"GFS delivers consistent quality on every load. Their cold chain is the best we have worked with."
— Regional Distributor, Northeast
"The private label program exceeded our expectations. Professional team, competitive pricing."
— Retail Chain Buyer, Southeast
F
Let's Build
Something Together
Visit our team at Booth #XXXX to discuss your product needs, request samples, or schedule a facility tour.
globalfoodsolutions.co · (877) 728-5550
█ Slides auto-cycle every 8 seconds. Click navigation dots to jump. Exported as HTML for browser-based kiosk display. Update booth number before each show.
08 Name Badge Templates 4 Badge Types / Lanyard Design
Badge Designs — 4" x 3" Landscape
GFS F
Sarah Kim
Director of Sales
STAFF
Ask me about: Private Label Programs
Staff Badge
GFS F
Jane Cooper
VP Procurement, ABC Foods
VIP GUEST
Pre-Scheduled Meeting · Priority Access
VIP Visitor Badge
GFS F
Michael Levine
CEO, Global Food Solutions
SPEAKER
Panel: Supply Chain Innovation · Hall B
Speaker Badge
GFS F
Tom Wright
Account Manager, Bongards
PARTNER
Authorized Vendor · Booth Access
Vendor / Partner Badge
Lanyard Design
GFS globalfoodsolutions.co GFS
Cobalt polyester lanyard, 3/4" wide, alternating GFS logo and URL, safety breakaway clasp, bulldog clip.
█ Badges printed on-site with portable badge printer. Lanyard color: Cobalt (#092F64). Order lanyards 4 weeks before show. Badge holder: clear vinyl, horizontal orientation.
09 Pre-Show Marketing Email, Social, Countdown, Scheduler
Email Invitation Template
LinkedIn Post Template
GFS
Global Food Solutions
Food supply systems built for scale
We are heading to [Show Name] 2026! Visit the GFS team at Booth #XXXX to explore our full product line, sample our latest dairy and bakery items, and discuss how we can support your supply chain.

#FoodIndustry #TradeShow #Dairy #SupplyChain #GFS
[Show visual / booth photo placeholder]
Social Media Countdown Graphics
3
Days to Go
Visit Booth #XXXX
GFS
2
Days to Go
Visit Booth #XXXX
GFS
1
Day to Go
Visit Booth #XXXX
GFS
GO
We Are Live!
Booth #XXXX — Come Visit
GFS
Customer Appointment Scheduler
Schedule a Meeting at [Show Name]
Booth #XXXX · [Dates]
Your Name
Company
Preferred Date
Preferred Time
Discussion Topics
Request Meeting
█ Send email invitations 3 weeks before show. LinkedIn posts begin 1 week prior. Countdown graphics posted daily on LinkedIn and Instagram. Appointment scheduler linked in email CTA.
10 Post-Show Follow-Up Email Sequence, Lead Tracking, ROI Calculator
Thank You Email Template
Lead Follow-Up Sequence
Day 1 — Same Day / Next Morning

Personal Thank You + Attachments

Send personalized email referencing specific booth conversation. Attach requested spec sheets, line card, and any relevant pricing. Log lead in NetSuite CRM with show name, interest level, and notes.

Day 3 — Value-Add Touch

Follow-Up with Additional Value

Send market insight, industry article, or relevant case study. If samples were requested, confirm shipping details with tracking number. Ask if they have any questions about the materials sent.

Day 7 — Close / Schedule

Schedule Next Steps

Direct ask for a call or meeting. Propose specific date/time. If a sample was sent, ask for feedback. Include a link to the appointment scheduler. Flag in CRM if no response for manager review.

Sample Fulfillment Tracker
Lead Name Company Product Requested Ship Date Tracking Status
Jane Cooper ABC Foods Barrel Cheddar, Mozzarella 06/24/2026 1Z999AA10123456784 Delivered
Mark Johnson Fresh Market Group Cream Cheese, Butter 06/25/2026 1Z999AA10123456785 In Transit
Lisa Park District 5 Schools Brown Box Pancakes — — Pending
Lead-to-Customer Conversion Tracker
Stage Count Conversion Avg Days Pipeline Value
Total Leads Captured 87 — — —
Qualified Leads 52 59.8% 3 days $420,000
Samples Sent 31 59.6% 7 days $310,000
Proposals Sent 18 58.1% 21 days $245,000
Closed / Won 9 50.0% 45 days $186,000
Show ROI Calculator
Investment
Booth Rental
Travel & Hotel
Shipping / Drayage
Materials & Print
Samples & Product
Total Investment $21,600
Return
Leads Captured
Cost Per Lead $248
Closed Revenue (90 days)
Est. Gross Margin (18%) $33,480
55%
Show ROI (Margin / Investment)
█ All leads entered into NetSuite CRM within 24 hours of show close. Sample requests fulfilled within 5 business days. ROI reported to management within 90 days post-show.
11 Show Kit Checklist Complete Packing List / 6 Categories
Trade Show Packing List
Booth Materials
Retractable banners (2–3)
Table throw (6' or 8')
Backdrop wall + frame
Product display shelves / risers
Frosty mascot standee
Floor graphics
Directional signs (3 minimum)
Hanging sign (if applicable)
Product Samples
Product samples (cold-packed)
Cooler / refrigerated display case
Gel packs / dry ice
Temperature data logger
Sampling cups / napkins / utensils
Food handler gloves
Product display tent cards (8)
Marketing Collateral
Sell sheets (500)
Company brochures (300)
Line cards (500)
Sample request cards (200)
Price inquiry cards (200)
Product spec sheets (assorted)
Technology
Laptop (presentation loaded)
Monitor / TV (42"+)
HDMI cable + adapters
Power strip + extension cord
Phone chargers (USB-C, Lightning)
WiFi hotspot
Badge printer + badge stock
Lead capture tablet / app
Frosty Merchandise & Giveaways
Frosty stress balls (200)
Frosty sticker sheets (300)
Frosty enamel pins (100)
GFS branded pens (200)
GFS tote bags (150)
Branded notepads (100)
Insulated lunch bags (50 — VIP only)
Business Cards & Badges
Business cards (500/person)
GFS lanyards (team + VIP)
Blank badge stock
Badge holders (clear vinyl)
█ Begin packing 2 weeks before show. Ship booth materials 10 business days prior. Cold-packed samples ship 2 days before. Technology tested day before departure. Checklist items are interactive — click to mark complete.
12 Giveaway & Swag 12 Items / Branded Merchandise
Frosty Branded Items

Frosty Stress Ball

Foam stress ball in Frosty shape. GFS cobalt with white details.

Est. $1.85/unit · MOQ 250
GFS

Frosty Stickers

Die-cut vinyl sticker sheet with 4 Frosty expressions. Waterproof.

Est. $0.45/sheet · MOQ 500

Frosty Enamel Pin

Hard enamel pin with Frosty face. Cobalt and white with butterfly clutch.

Est. $2.20/unit · MOQ 200
GFS

GFS Notepad

5" x 7" notepad, 50 sheets, cobalt header with GFS logo. Lined pages.

Est. $1.10/unit · MOQ 250
GFS Branded Items
GFS

GFS Tote Bag

Cotton canvas tote, cobalt handles, white GFS logo print. 15" x 16".

Est. $2.75/unit · MOQ 200
GFS

GFS Branded Pen

Metal retractable pen, cobalt barrel, white GFS imprint. Blue ink.

Est. $0.65/unit · MOQ 500
GFS

Insulated Lunch Bag

Thermal insulated bag, cobalt exterior, GFS logo. Fits 6 cans. VIP giveaway.

Est. $5.50/unit · MOQ 100
GFS

GFS Ice Pack

Reusable gel ice pack with GFS branding. Cold chain themed. 6" x 4".

Est. $1.95/unit · MOQ 200
Cheese-Themed Items
GFS

Cheese Cutting Board

Bamboo mini cutting board, 6" x 8", laser-engraved GFS logo. Gift box.

Est. $4.25/unit · MOQ 100
GFS

Cheese Knife

Stainless steel cheese knife with GFS-branded handle. Individual box.

Est. $3.50/unit · MOQ 150
GFS COLD CHAIN EXCELLENCE

Branded Cooler Bag

6-can soft cooler, cobalt with white GFS logo. Insulated lining. Premium giveaway.

Est. $6.75/unit · MOQ 75
GFS EST. 2005

GFS Challenge Coin

1.75" brass challenge coin, cobalt enamel, GFS logo front, Frosty back. Collector item.

Est. $3.90/unit · MOQ 100
█ All swag orders placed 6 weeks before show date. Prices are estimates and subject to vendor quotes. Frosty items are highest-traffic giveaways; premium items (cutting board, cooler bag, challenge coin) reserved for qualified leads and VIP meetings.
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